The work is a hypnotic play on the image of time and its measurement.
The work is a hypnotic play on the image of time and its measurement. The aim of the work is to address the way temporality is perceived and how time is represented. In the work, both the linear representation of time is being disrupted as well as the experienced temporal flow. With the hypnotizing ticking the work plays with our perception of the clock as an image of time as well as a unit of measurement of the flow of our experience; yet in the end the viewer is awakened to the image of temporal measurement by the rhythm of the clock stuck in a groove.
Technical details: Action Script 3.0 / After Effects